5 Tips For A Successful Giveaway Campaign
Giveaways are a smart marketing effort any business can offer, but it has to be done right to make it worthwhile.
One of the most affordable marketing activites you can undertake for your business is a giveaway. It can help raise public awareness about your business through strategic engagement of your target demographic and existing customers. To help you make the most of your marketing efforts, take advantage of these 5 tips to make your giveaway campaign a success.
1. Showcase your products or services
Use your giveaway campaign to let prospective customers and past customers know about your highest value. This means you should award the lucky winner with a high value prize. Don't be cheap. If you make your prize exciting you'll likely reach a greater audience and get more people interested in your business. Rather than paying for marketing, your valuable funds will be spent on showing the world the best of your products and services. In essence this is a brand building excercise as much as it is an effort to acquire customers.
2. Word of mouth
Your giveaway isn't just about promoting your business for a short period. This is an opportunity to build a relationship with your audience. It's an opportunity to provide the lucky winner with a memorable experience. You should want the winner to thoroughly enjoy their experience when redeeming their prize so that they tell their friends and family what a great time they had. This is word of mouth marketing and it's invaluable. Make sure to deliver an experience that will get the recipient talking and may even attract more participants in the first place.
3. Be creative
Giving away a high value prize isn't enough. Offer something out of the ordinary. In other words, curate an experience. This can involve a combination of your products or services. You want to use this opportunity to get as much exposure as possible so offering an experience that most people can't get or wouldn't normally pay for can make it unique and interesting.
4. Ask for referrals
Don't be afraid or forget to ask your prize recipient for referrals. Be sure to deliver a great experience first, but once you receive the awesome review you deserve it's totally appropriate to ask for new business. It's a critical part of the giveaway process. You might incentivise your new customer to come back or recommend you to their netowork by providing them with a low value promotional item or gift certificate on the Cadeau app that they can use on their next visit. Thank them for coming and ask them to share the promotion item. The Cadeau app has a great promotion tool built in to our platform and we'll talk about that in more detail in a future article. It's a fantastic way to help you with attracting new business.
5. Use the Cadeau app to run your giveaway
You're going to love the giveaway features built into the Cadeau app. This is the easiest and most effective way to create your campaign, make it public, register participants and award a winner. In addition to selling gifts and running promotions, Cadeau has a really cool giveaway tool built into the platform that manages your entire campaign. Sign up as a merchant, create your giveaway gift certificate, set the draw date and launch. Your giveaway campaign will be available to the public on the Cadeau app with a unique code that you can use in all of your social media and promotional efforts. People can easily enter the queue, learn more about your business and wait eagerly for the winner to be chosen. Select the winner on your merchant page with the click of a button. Our system is designed to randomly award a winner from the list of people who entered. Once you push the button the winner will receive your gift certificate in the Cadeau app on their phone. You can then contact the winner directly to make a reservation. It's that easy. Sign up for a merchant account and enjoy a complimentary giveaway campaign on us. Try it and let us know what your customers are saying.